Harassment And Discrimination Of Homosexuals Education Essay

Homosexuals are capable to more harassment and favoritism than any other minority because straight persons frequently view homosexualism as a pick. Harmonizing to Charlie Bradley, a newsman for Associated Content, homophiles are frequently the mark of violent hatred offenses because of homophobia, dogmatism, spiritual persecution, fright and ignorance. Such ill will, if non controlled, can take to violence such as hate offenses and self-destruction. Harmonizing to Janet Fontaine, one in three stripling self-destructions is caused by issues with sexual individuality. Students frequently have emotional, societal and psychological issues because they do non hold the same protection from torment as heterosexual pupils. Homosexuals are four to five times more likely to go down than straight persons when covering with issues with their gender. Adolescents spend two-thirds of their twenty-four hours at school, so jobs like torment at school will go important adequate to impact the remainder of their day-to-day life. My solution to this job is to supply protection and guidance of LGBT pupils in our secondary public school systems. There are several ways to carry through this, such as making a safe zone or a gay/straight confederation, one-on-one guidance with a professionally trained counsellor to help LGBT pupils with their peculiar state of affairss, recommending active protection from instructors, parents, and decision makers and making policies to protect these pupils from favoritism and torment. Exposing striplings to a support system will let them to construct healthy relationships, non merely in school but besides in mundane life. A better apprehension of who precisely is a â€Å" sexual minority † is the footing for understanding issues which LGBT pupils experience. â€Å" Sexual minority † in this essay is defined as any stripling with a sexual individuality that stands in resistance to rigorous heterosexualism. Anastasia Hansen describes LGBT pupils as anyone who identifies as sapphic, homosexual, bisexual, or transgender, engages in homosexual behaviour, or experiences same-sex attractive force ( Hansen 1 ) . Identifying as a homosexual, nevertheless, can take to persecution. Further, I find a better apprehension of what constitutes strong-arming to be good to acknowledging the difference between â€Å" badgering † and torment. Dan Olweus, who developed the Olweus Bullying Prevention Program, defines strong-arming in his book Bullying: What We Know and What We Can Make every bit, â€Å" A individual is bullied when he or she is exposed, repeatedly and over clip, to negative actions on the portion of one or more other individuals, and he or she has trouble supporting himself or herself. † Strong-arming leads to societal and physiological issues every bit good as force. On February 12, 2008, Brandon McInerney told another pupil to â€Å" state good-bye to Larry because you will ne'er see him once more. † Larry King, an openly homosexual pupil, was sitting in the E.O. Green School computing machine lab when McInerney shot him twice in the caput at blunt scope. Two yearss subsequently, King died in a local infirmary after being on life-support for several yearss. McInerney had harassed King in the yesteryear ; the school ne'er stepped in to set a halt to the torment. Cases like this are what make people think, â€Å" Why did n't anyone protect him? How can we forestall this from go oning to our kids? † It is the occupation of instructors, decision makers, and staff to actively listen to how pupils talk to each other. A individual of authorization must do it really clear that torment is unacceptable and will be purely punished. They must protect our pupils. Teachers spend more clip with our kids than any other decision maker in schools and they must play an active function in protecting our LGBT pupils from strong-arming and torment. The hours each twenty-four hours that they spend with our pupils gives them equal clip to measure a kid ‘s province of head. They must pay attending to what our pupils are stating and making to each other. This would forestall tease and torment from intensifying to battles and assault. With the work burden a instructor experiences, this is frequently a really hard undertaking. Teachers merely must listen to a kid ‘s ailment of being bullied and take action ( Birkett, Espelage, Koeing 991 ) . If a instructor finds a pupil is holding a job with another pupil, a instructor needs to instantly inform the parents and decision makers. The following class would be disciplinary action. The instructor so can make up one's mind whether the LGBT pupil should have extra aid through guidance. Students must accommodate to a batch of force per unit areas. LGBT pupils, in peculiar, trade with normal equal force per unit area every bit good as issues of being a sexual minority. Students of a sexual minority are pressured towards heterosexual relationships because that is what is perceived to be normal. Students may deny their gender, isolate themselves, and experience depression. Students with reding place positive ways to pass on feelings and are more disposed to develop healthy relationships ( Zubernis and Snyder 2 ) . It is a counsellor ‘s function to make a safe environment at school and protect all LGBT pupils from the frequently hostile homophobic political orientation that other pupils and instructors possess. A counsellor can recommend alteration in the current policies a school possess to explicitly protect LGBT pupils from torment, favoritism, and force. Teachers should work with parents in protecting our pupils. Parents should besides actively listen to their kids. If a kid complains of being bullied, they should reach the instructor and decision makers to discourse what should be done to relieve the job ( Olweus ) . Stairss should be taken to advocate both pupils involved and disciplinary action should be taken. At times, instructors and decision makers deny there is a job. This inactive attitude will let the torment to intensify to violent hate offenses and the â€Å" bully † would see that is behavior is acceptable and go on. If the school decision makers refuse to take action, I would propose the parent contact school board members to recommend alteration in school policies. Parents and instructors can protect an single pupil in their schoolroom, but they do non ever have the power to alter regulations and ordinances to protect all pupils. Administrators must recommend for regulations sing torment to protect all pupils, including LGBT pupils. Administrators should besides back up pupils in making nines, confederations and particular involvement groups to back up LGBT pupils. I have found in my research a deficiency of published composing about how a pupil or decision maker can physically amend or alter policies to protect LGBT pupils. In malice of deficiency of published authorship, The Olweus Bullying Prevention Program was developed by the authorities of Norway to make an intercession plan ; it was studied on much of the population. The plan began by developing parents on how to acknowledge when your kid is being bullied. They made a program of the school so there would be no blind-spots for strong-arming outside a instructor ‘s ticker. If a kid continued to hassle other kids, he or she was removed from the school, given behavior alteration preparation, and transferred to another school. After 20 months, at the terminal of the survey, the Norse authorities confirmed that strong-arming jobs were reduced by about 50 per centum. A instructor can besides help in the organisation of nines and confederations giving pupils a â€Å" safe infinite † to travel to. A Gay/Straight Alliance would give homosexual and heterosexual pupils a topographic point to develop positive relationships in a merriment, mellow environment. Gay/Straight Alliances give LGBT pupils a â€Å" safe infinite † to have equal mediation and guidance. These plans are unfastened to any pupil who identifies as an LGBT pupil or has an involvement in back uping other LGBT pupils and altering policies that do non back up and protect LGBT pupils from favoritism and torment ( Lee 20 ) . Harmonizing to a survey done by Eugene Wall of University of Denver, there are a figure of ways all pupils benefit from Gay/Straight Alliances. In his survey, he found the dropout rate, general torment, sexual torment, the feeling of an insecure environment, transporting of arms, and frequent absences are higher in schools without Gay/Straight Alliances than schools with them ( Wall 5-7 ) . Gay/Straight Alliances frequently have school patrons who have particular preparation to help LGBT pu pils develop positive attitudes toward their gender. These counsellors are normally trained in psychological science and possible gender surveies. These counsellors assist pupils with school and calling advice every bit good as issues with their gender. The Gay/Straight Alliance patron would besides be available to measure an LGBT pupil ‘s province of head. If a pupil becomes down or experiences anxiousness, the patron could find if he or she is in demand of extra support through guidance. Patrons will besides hold an active function as an militant in altering policies to protect LGBT pupils. Detailss of policies protecting pupils from favoritism are frequently wide. Most policies province that pupils can non be discriminated against based on their race, ethnicity, faith, etc. The â€Å" etc, † nevertheless, does non ever include LGBT pupils. Students in schools that do non possess policies to protect LGBT pupils are more likely to hold cases of torment and force. Chesir-Teran and Hughes besides claim that pupils of schools that have organisation and policies to protect them have fewer studies of torment and force and pupils are â€Å" more likely to comprehend their school environment as safe, tolerant, and respectful toward a sexual minority person † ( Chesir-Teran and Hughes 3 ) . This feeling of regard and safety is what encourages a pupil to go on to keep good classs and attend school on a regular basis. Students who are involved in a positive environment are less likely to develop depression, anxiousness, and psychological jobs. Gay/Straight Alliance and reding give LGBT pupils a safe topographic point when they find grownups they can swear. Schools that possess policies to protect pupils have fewer cases of favoritism, torment, and violent hatred offenses. Merely when we wholly change the manner decision makers control their pupils and schools will LGBT pupils experience wholly safe within their school walls. With aid from pupils, instructors, and decision makers, schools can go the safe, comfy larning environment it is meant to be.

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Film Analysis on There Will Be Blood and the Bicycle Theif Essay

Ladri di Biciclette and There will be Blood Character Analysis Ladri di Biciclette takes place in 1948 post-World War II Rome and is considered one of the best works of Italian Neorealism. There will be Blood is an American drama film set in the late nineteenth and early twentieth century. It is considered one of the best films ever created. Despite their many differences, these two films share plenty of common ground. The theme of these two powerfully inspiring movies is that of a broken relationship between a father and a son. Ladri di Biciclette is one of the few films that do not follow the hero cycle. At no point in the plot does Antonio Ricci, played by Lamberto Maggiorani, ever redeem himself. Instead, he plummets down to the shocking level of stealing another’s bicycle. It is at this point in the story line Bruno, his son played my Enzo Staiola, will forever see his father differently. When Antonio slaps Bruno, Bruno’s world changes drastically. He has never been treated so harshly like this by his father, someone he loves and trusts dearly. This is the first time his perfect image of his dad is shattered. Even though Antonio is put in multiple moral situations, he truly loves and cares for his son. For example, when he hears the cries of a little boy drowning he rushes over to the commotion worried the little boy is Bruno. Fortunately, the boy is not Bruno and he picks up his son in a tight embrace. There are some moments in the film where Antonio forgets his son is with him. For instance, when he spies the thief he will run after him not thinking of his son and whether or not he will get lost trying to keep up in the chase. Still, he will look down to his son and ask if he is tired or hungry. Then he accommodates to the little boy’s needs. Antonio is trying to provide the best life possible for his family even if it meant doing something morally incriminating. Although his father has treat him wrong a few times, Bruno knows how stressful of a situation his father is in and tries to keep his dad in good spirits. In the last scene Antonio has a blank stare and is fighting the urge to cry. Bruno, watching his father, takes his hand. As Antonio looks at Bruno, the camera watches as they disappear into the crowd. They know that the bicycle will never be found, and the defeat can clearly be seen in Antonio’s blank stare. In There will be Blood Daniel Plainview, brilliantly acted by Daniel Day-Lewis, adopts one of his deceased  worker’s o rphaned son, played by Dillon Freasier. Plainview names his son H.W. and he becomes Plainview’s business â€Å"partner†. Later, his son loses his hearing in a drilling accident. Daniel boards a train with his boy and gets up, not looking back as he abandons the train and his child. Daniel doesn’t really feel a loss when sending his son away since the kid is not blood related. He feels H.W. does not have any of his qualities or personality. He eventually reunites with his son, who has now steadily built resentment for his father. H.W.’s teacher and interpreter becomes his new father figure in life as he and Daniel drift apart with his taking to be a drunkard and his more aggressive behavior. In one of the last scenes H.W., played by Russell Harvard) has married his childhood sweetheart and is visiting his now wealthy father to discuss ending their partnership and starting his own oil company in Mexico. Daniel mocks his son and tells H.W. that he is an orphan by saying, â€Å"You’re an orphan from a basket in the middle of the desert. And I took you for no other reason than I needed a sweet face to buy land. Did you get that? Now you know. Look at me. You’re lower than a bastard. You have none of me in you. You’re just a bastard from a basket.† H.W. leaves his father with no regrets and tells his â€Å"father† he is glad he doesn’t have any of Daniel in himself. Clearly these two have had relationship problems from the beginning. H.W. loved and idolized Daniel Plainview, even though the love was usually not returned. His deep interest for oil drilling started and grew all because of Daniel, and for that reason he was grateful and still loved his father, Plainview. Plainview only cared about money and power, so when his son lost hearing, due to the explosion at the oil site, he simply thought of the money he would make not about the well bein g of his only child. When he leaves his child to help with the fire, H.W. for the first time is lost, confounded, scared, and feels betrayed as his father lets go of him, leaving him in the dark with unanswered questions. Daniel Plainview never realizes that even though H.W. is not blood related he still raised, cared, and provided for this â€Å"bastard from a basket†. In both films the two father figures struggle with the yearning for power, money, social gain, and their ambition. Antonio cannot stop thinking of the money he would make if his bicycle is found. He thinks of the different life style he and his family would get to live with the salary he would be making. Anderson, the director of There will be Blood, was inspired by the fact that Sierra  Madre is â€Å"about greed and ambition and paranoia and looking at the worst parts of yourself†. All of those traits can easily be found in Daniel Plainview. Daniel even admits to his half brother’s imposter that he has this hatred and competition in himself. The character Daniel Plainview shows the savagery and obsession in humanity by draining the land of its natural resources for power and wealth. There will be Blood not only addresses the broken father son relationship but also the dark heart of free enterprise. It displays the inner workings of capitalism and how not only gain but domination is the ultimate goal in this grand scheme called politics. These two films are great influences in not only the film industry but also give great messages about life. Neither of the films follow the hero cycle and  the fathers never redeem themselves. This adds to the magnitude of these pieces of art for the reason that it makes them unique and sets them apart from other great works of art in film.

Sociology research Paper and Questions Essay Example | Topics and Well Written Essays - 1250 words

Sociology research Paper and Questions - Essay Example rime, this study proposes to examine whether increasing crime can in fact be attributed to race, or whether there may be other factors that could explain the explosion in crime. People belonging to ethnic minorities had long complained of racial profiling by law enforcement personnel, which is often the cause of feelings of resentment, hurt and an increasing loss of trust in the police among members of racial minorities. But Kleinig and Risse (2007) have discussed racial profiling in the context of the September 11, attacks, and detailed the results of a study that appeared to justify the evils of racial profiling as an efficient law enforcement strategy. The reason was because it was based upon the underlying belief that members of certain groups appear to possess a greater tendency to commit crimes and police can curb crime by adopting harsher measures against members of such minority groups. Based upon the findings of this study, an argument is offered that racial profiling is attributable to pre existing racism, hence profiling only expresses that racism rather than perpetuating it. Another argument offered is that the benefits of profiling and benefits provided by Government to the minorities far outweigh the harmful effects. Huff (2007) reports on an extensive ethnographic study that was carried out among police officers to examine their attitudes towards gang related crimes, their reasons for wanting to be assigned to units fighting against gang related crimes and how gang units are managed. Although this was an exhaustive study utilizing multiple data sources, it was limited by the selection of four primarily southwestern cities with a higher incidence of Hispanics. The study found that officers feel more independent while functioning in gang units but there was also clear evidence of racial profiling against the minorities. Graham and Lowery (2007) examined the problem of racial profiling from another perspective – the working of the criminal justice

First Crusade and the Gregorian Reforms Essay Example | Topics and Well Written Essays - 1000 words

First Crusade and the Gregorian Reforms - Essay Example Yet for those interested in the late eleventh century but with limited facility in Latin, access to Urban is difficult, for almost nothing from his councils and correspondence is translated. What have been available are recreations of the famous sermon from the Council of Clermont which sparked the First Crusade, none of which is likely to offer a reliable account of what the pope said (Somerville & Kuttner, 1996, p. 38). Under such vague descriptions, Gregorian Reforms cannot be predicted in the light of Pope Gregory alone. Gregorian Revolution initiated in the eleventh century as 'peace movement' but these reforms had never been encouraged by Gregory VII and the Gregorian revolution. Today through various literatures analysis it has been discovered that Gregorian historiography never supported the first crusaders. It is also evident from the revolution that shows the clash of Gregory VII and Henry IV amalgamated the transformations of this period. It has long been held that the eleventh century was a pivotal era, on account of its social upheaval, its move from a gift to a profit economy, and, most especially perhaps, on account of the enormity of the urban advance. Historians write that it is due to the result of the first crusade that Gregory never favoured, European civilizations along with other small crusader states were created. It was a time which was characterized by a process of definition and distinction in all sectors and aspects of human existence. Kingdom of Jerusalem was created as an ou tcome to the first crusade which Gregory opposed. Gregory VII being a close ally of Matilda of Tuscany while acknowledging a deeper deficiency in the reformers' attempted at defining a new constitution for the Church and Christian society, explicitly articulated an appropriate mechanism by which a new code of behaviour was established. Gregory served to demonstrate and concern the despicable status of Rome and its bishop before reform began in earnest. Rome was already considered blessed in that era where the ultimate source of spiritual power were the tombs of Peter and Paul, the relics of the blessed martyrs: figures who actively worked on behalf of petitioners. Under the guidance of Gregory, the Amalfitan merchants in the eleventh century (1070) built hospitals or perhaps even further back to the establishment by Abbot Probus of a pilgrims' hospice for Latins in AD 603 which monks of St. Mary's ran. Just before the first Crusader rule the Armenian community in Jerusalem had earlier been located in different parts of the city. By the Crusader period it seems that the areas outside the city walls were no longer occupied by them, but they retained their quarter in the south-west of the city. That was the epoch which was papacy dependant as adequate fighting men were supposed to take authorisation by the church. History tells us that Urban II was not the first pope to help the eastern Christians against the Turks (Boas, 2001, p. 39). When Pope Gregory in 1074 showed keen interest in leading the first crusade, he did this by communicating in person with the Michael of Rome and Constantinople. He wrote three letters which did not reveal any response to the Byzantine VII in

Illustration and Example Essay Example | Topics and Well Written Essays - 750 words

Illustration and Example - Essay Example It has also been observed that children of divorced people normally lack confidence and they start involving in bad habits soon. However, the other side of the story is even worse. Divorce is better for America than long-term marriage because divorce 1) decreases the chances of violence, fights and mental depression, 2) saves children from the feeling of being neglected and insecure and 3) stops the bitterness for opposite sexes which may arise due to regular misunderstandings and fights between the partners. Long-term unhappy marriages cause disputes, violence, abusing and harsh behaviors. Healthy relationships always require for a flexible attitude. If both the partners remain stiff in their attitudes then it is more likely that their life would be full of mental and physical depression. And this mental and physical depression can lead to other diseases in their lives. Individuals who are unhappy in a relationship but still do not part their ways are more probable to do commit actions of insanity. For e.g. daily fights in a household between the husband and spouse may lead both of them to develop a sense of grudge in each other. And in many cases it can be seen that this feeling of grudge has lead the husband or wife to cheat on each other and further worsen the relationship. The actions of wife and husband not only do change in an unhealthy relationship but also does the relationship affect the environment of the house. Another example can be viewed here in which fights between husban d and wife can lead to lethal actions by one of them.Children are an important part of a household who need to be properly taken cared of. However if fights take place between their parents they may not get proper attention from them and this may affect their overall life standards. It would lead the children to indulge in activities which are not desirable. In cases it has been seen that children also lose their will of living in the same house in which these fights occur. For e.g. in a household in which fights occur on a daily basis, children are not paid heed properly. These children develop a sense of insecurity in the house and thus this leads them to indulge in activities such as smoking and drinking. Here the option of divorce can be considered to be better so as to save the future of the children. Furthermore another example can be considered here in which the fights which happen on a daily basis in the house affect the confidence level of the children. This leads the child ren to have a lower confidence level. Similarly if unhappy marriages continue husband and wife might also suffer from the problem of insecurity. Insecurity in a relationship can affect the lives of both the individuals in a relationship. It can ruin the whole life of the individuals as they won't ever be able to find a perfect match for themselves. They develop a sense of

Animal rights and Nazi in Germany Essay Example | Topics and Well Written Essays - 250 words

Animal rights and Nazi in Germany - Essay Example Vivisection was first banned in Nazi Germany. Immediately after the Nazis took power, regulation on animal protection was passed. This was followed by regulation of the slaughter of poikilotherms. The prime minister of Prussia, Goring announced an end to suffering and unbearable torture in animal experiments. He threatened that those who continue to treat animals as inanimate property would end up in concentration camps (Sax, 2000). Hermann Goring also banned animal trapping and made sweeping restrictions on hunting and shoeing of horses. Boiling of crabs and lobsters was also regulated. On one occasion, a fisherman was taken to a concentration camp for cutting up a bait frog. In 1933, Reich animal protection act was enacted to protect animals. The law prohibited the use of animals in film making, forceful feeding of fowls and tearing up the thighs of frogs which are alive. This was followed by enactment of a decree by Prussian ministry of education which facilitated education on animal protection. Enforcement became a challenge causing the regulations to become weak. Some laws were revised, and later many lax provisions were

Work placement in Hailong Hotel Essay Example | Topics and Well Written Essays - 2250 words

Work placement in Hailong Hotel - Essay Example The rest of the floors at the hotel have guest rooms. The total number of staff working in the hotel is thirty. The hotel has four receptionists, six floor supervisors, six room attendant, one cleaner, two securities, two hostess, two accountants and one general manager (Trip Advisor, 2012). When innumerable people work together in the same organisation, it becomes quite complex for the human resource manager to manage these group of people. Therefore, the main objective of this paper is to determine an issue in Hailong Hotel and thus offer a theoretical background to the processes that is being focused on in the paper. Furthermore, the paper will also attempt to analyse that specific issue within the agency. Issues in Hailong Hotel Human resource management has attained major focus in the recent years because it contributes to overall efficacy in the organisation. If the overall success of the organisation depends upon the competence of its employees then it is significant for the o rganisation to manage them in a proper way so that the goals can be attained effectively (Yang & Cherry, 2008). The main issue that has been recognised is related to proper management of staff in the Hailong Hotel. The hotel staff requires adequate training so that they can function effectively and thus assist in attaining the goals of the organisation. Lack of training demotivates the employees to work in a proper way and thus might hamper the overall effectiveness in the hotel. Ineffective training problems generally tend to be associated with the workplace problems and thus if the hotel focuses upon improvement in the training that is rendered to the staff then it is likely to reduce problems related to understaffing and theft (Yang & Cherry, 2008). Theoretical Background to the Issues Being Identified Even though the hospitality industry identifies the fact that institutions from where they are recruiting their human resources are performing well, there are numerous concerns. Th ere are many hotels that are offering poor and inconsistent training and also train the wrong kind of people in order to attain a training subsidy. It can be mentioned that training must be attached with additional retention policies (Zhang & Wu, 2004). It is vital for an organisation to create a form of career structure as well as career development through which the industry can endeavour to modernise the recruitment as well as training methods. The hotel industry must offer its staff with the opportunity to progress professionally by means of studies and training, traineeships and apprenticeships (Whitelaw & et. al., 2009). Hospitality industry is one within which the customers are continuously overwhelmed within the hospitality in the way in which they are treated. It is a known fact that if the staff are provided with the quality training then in such circumstances it can enhance the motivation and their performance. Furthermore, the turnover rate of the staff might reduce as w ell (Valachis & et. al., 1995). It is quite difficult to be a part of the hotel industry especially in terms of management position. Different types of people tend to visit the hotels daily. Understanding this diverse group of people is also a cumbersome task for the management of the hotels. Diversity related training can mean a lot of factors. Training can focus simply upon the comprehension of cultures of numerous identifying groups and recreating a person’s biases, prejudices as well as stereotypes. Diversity training can be more focused upon the skills to assist the staff to learn a

Role of Visual Culture in the Contemporary Cultural Diversity Research Proposal

Role of Visual Culture in the Contemporary Cultural Diversity - Research Proposal Example In their articles, Mirzoeff, Ruby, Sturken, and Cartwright argue despite being instrumental in globalization, the impact of visual culture in the assimilation of cultural diversity is still debatable. Therefore, there is need to conduct a research that answers the following questions: 1. What is visual culture in the context of classical and contemporary cultural diversity? 2. How has visual culture enhanced globalization? 3. Has globalization changed the contemporary perspectives of cultural diversity? 4. Has visual culture enhanced assimilation of contemporary cultural diversity? Literature Review Different authors and scholars have had varied views on the role of visual culture within the multi-cultural society in the contemporary world. In both his works, Mirzoeff (â€Å"An Introduction† 3; â€Å"Visual Culture† 4) argue that visual culture depends of the circumstances under which various images are made and this may not have a significant impact in changing the per ceptions of the viewers in relation to accepting and assimilating cultural diversity. Ruby (1345) also adds that stakeholders in the visual culture are only concerned with the personal interpretation of the image presented. Consequently, the viewers are likely to have varied perceptions especially given the negative and positive feelings created by the image thereby acting differently as in the example of the fetish (Fusco 368). This explains why some countries or regions would censor images to avoid the negative feelings and interpretations (Sturken and Cartwright 390). The idea of having varied feelings brings about the idea that regions and people are different and so are people. This has only worsened the situation in the assimilation of cultural diversity perspectives especially in the contemporary world. Another argument by varied authors and scholars on the impact or role of visual culture towards enhancing assimilation of cultural diversity is the idea of individualism. Ther e are studies proposing that instead of inspiring communalism and acceptance of the diversity in culture, visual culture has actually inspired individualism based on the magnification of contrasts that exist between regions or people. Sturken and Cartwright (389) argue that there has been an increase flow of foreign ideas courtesy of globalization. Such ideas tend to bring new information, new perception, and create more contrasts, which only lead to the acceptance that regions and people can never be equal (Mitchell 298). However, Mirzoeff (â€Å"An Introduction† 3) argues that despite the liberty of receivers to interpret the images in relation to cultural diversity, the receivers have continuously interpreted the images negatively and this invokes the idea that no regions or people can ever be equal. Ruby (1345) discusses the barrier of visual culture to enhancing assimilation of culture diversity on the on the basis of impact of current culture in the lives of people. The current culture has had significant impacts on the lives of people with reference to the cultures of the other people. This creates the idea of differences between various cultures. In addition, there has been an increasing tendency to make comparison and contrast, which only lead to the widening of the gap between different cultures. Consequently, it becomes difficult for the viewers or receivers to interpret visual culture on a neutral ground. The lack of neutrality continues to widen the gap between various cultures, which make visual culture to be a barrier in the assimilation of cultural diversities. Nevertheless, Rose (25) and Dikovistskaya (71) argue that through visual culture viewers and receivers have been

Brand management the case of Verticon Ltd Essay

Brand management the case of Verticon Ltd - Essay Example On the other hand, it has been supported that â€Å"brands often can't justify the time and expense of developing new competencies until they are well behind the opportunity curve; successful licensing offers a way of accelerating new product development and deepening brand relevance† [1]. In other words, in order for branding to bring the necessary results, it has to be appropriately designed and developed taking into account that each particular company has its strengths and weaknesses that can be differentiated from the other firms that operate in the same industrial sector. For this reason, the brand management strategy which is going to be implemented in a particular company has to follow specific rules and, most important, to be adapted to the specific firm’s characteristics trying to promote the positive aspects of the organizational structure. Current paper refers specifically to the development of a brand management strategy for Verticon Ltd, a company that ope rates in the British market and especially in the fashion industry. The above firm operates quite long in the particular market, however the increase of the power of its competitors led the corporate managers to decide the establishment of a brand trying to enforce the firm’s performance and ‘secure’ its position in its market.

Managing quality in a childcare setting Essay Example for Free

Managing quality in a childcare setting Essay 1.  Two pieces of legislation that ensure quality provision are The Children’s (Scot) Act 1995 and The Education (Additional Support for Learning) (Scotland) Act 2004. The Children (Scotland) Act 1995 links parts of child care, family and adoption law, that affect children’s quality of life. The Act puts children first and brings together three key principles of the United Nations Convention on the Rights of the Child; non-discrimination; the child’s welfare is the first thought; and that childrens views should be listened to. It incorporated these principles into Scottish legislation and practice. By following this act, settings can work towards a high quality environment that conforms to standards. The Education (Additional Support for Learning) (Scotland) Act 2004 is legal framework to give support where needed, for children’s learning, short or long term. The Scottish Government require all children and young people to realise their full potential and get the most from the learning available to them through connecting with a quality setting. The Act looks into supporting needs and co-ordinated support plans. The education authorities are charged with identifying needs, arranging suitable provision, creating co-ordinated support plans and reviewing and monitoring what provision is provided. 2.  Two pieces of non-legislative requirements that support a quality provision are Pre-birth to Three: Positive Outcomes for Scotlands Children and Families (Pre-birth to 3) and Getting it right for every child (GIRFEC) Pre-birth to 3 leads on from Birth to Three: supporting our youngest children as it now appreciates the impact of pregnancy on children and learning. It supports the Scottish Government’s ethos to develop a quality workforce that is supported and skilled with shared value base so that they can provide  children and their families with a good quality lasting outcome. It describes 4 key best outcomes – the rights of the child, responsive care, respect and relationships, and aims to encourage good quality practice through spreading knowledge from current research; using 9 key principles; for example the role of the staff, observations and partnership working involving other agencies. Girfec is an approach which allows practitioners to concentrate on what makes a positive difference for all children and young people and their families, and how these improvements can be delivered. It has been developed from a range of policies and strategies such as the UN Convention on the Rights of the Child, the Early Years Framework and the Curriculum for Excellence. There are ten core parts to it, such as developing a shared understanding of wellbeing; and a set of values and principles, such as promoting respect, patience, honesty and reliability as good qualities that are valued by children, young people, families and practitioners, which enables a quality practice to those agencies working across the range of children’s services. It is gradually being incorporated into all existing practices, policies and legislation that affects children, young people and their families. 3.  A human resource issues that support quality provision are Disclosure Scotland: Protection of Vulnerable Groups (PVG). Disclosure Scotland is a Scottish Government agency. Its purpose is to protect the safety of vulnerable people in Scottish society through maintaining a list of individuals who are unsuitable to work with children or vulnerable adults. It also creates a document for organisations and potential employers which lists an individual’s criminal history information. This allows them to make knowledgeable decisions when dealing with recruitment. The PVG scheme requires all those who have regular contact with children and protected adults (paid or unpaid) to become members. It permits employers to check that the people they are recruiting do not have a history of harmful behaviour. 4.   The Regulation of Care (Scotland) Act 2001 was created to give more protection to people who were using care services, by producing a structure for care regulations, raising the quality of provision and by building a competent and confident workforce. It set up two independent organisations: the Scottish Commission for the Regulation of Care (Care Commission) and the Scottish Social Services Council (SSSC). The Care Commission’s responsibility was to regulate and inspect (using the National Care Standards), a range of services providing care to children, adults and older people, and deal with registration, complaints and enforcements. It also promoted dignity and encouraged independence for care users. The previous system was Edinburgh and Lothian’s Registration and Inspection Service (ELRIS) which used both local authority and health boards to register and inspect care services (both private and voluntary). The SSSC’s responsibility was to improve the quality of the services by raising the standards of practice of the social services workforce: through supporting professionalism, standardising and promoting the training of the workforce and creating a code of practice for the staff and employers to follow. The SSSC allows individuals to have a shared value base, with everyone involved behaving and guided by the same values, beliefs, concepts and principles. By raising the practice, a good quality provision can give children the best start in life. Those who register with the SSSC, do so relevant to the role they hold in the work place not what qualifications they have, i.e. for a particular role you can have a range of suitable qualifications. The SSSC standardises the training and education required. It creates an equal footing for all workers doing the same job therefore showing the same level of competence which in turn increases public awareness and confidence in the role of providing a quality setting. It provides assurance that the people registered have integrity and are committed to their role whether they have the qualification or are working towards it. By committing to taking responsibility for their own learning to develop knowledge and values as well as assessing and updating regularly, practitioners are safeguard their continuing suitability for registration.  Registered childminders however are not required to be registered with the SSSC, as they are firstly registered with the Care Inspectorate, but find it is good practice to follow the SSSC code of practice and undertaking training. In 2010 the Public Services Reform (Scotland) Act’s objective was to streamline a number of government agencies. The work of the Care Commission and the Social Work Inspection Agency was consolidated into a new body: the Social Care and Social Work Improvement Agency (SCSWIS). The Social Work Inspection Agency had previously regulated local authority social work services. In 2011, SCSWIS had a name change: becoming the Care Inspectorate. The Care Inspectorate ensure quality care is promoted by registering and inspecting, individuals and organisations, such as childminders, voluntary organisations and local authorities as well as promoting improvement in care, social work and child protection services. The Care Inspectorate uses the National Care Standards as guidelines to register and inspect care services against. The National Care Standards: Early Education and Childcare of Children up to the age of 16 was created up by the Scottish Government, as required by the Regulation of Care (Scotland) Act 2001, and involved consultation with a large group of people such as service users, their families, carers, staff, expert bodies, service providers and professional associations. It represents the rights of the child and young person, as set out in the United Nations Convention on the Rights of the Child. It is used by service providers and the Care Inspectorate, to uphold and develop the quality of services and whether the services were conforming to the regulations. There are 14 standards with the main principles being dignity, privacy, choice, equality and diversity, safety and realising potential. The standards promote quality in child care settings by encouraging issues such as: effective communication between staff, parents and carers; sharing information as appropriate with other professionals involved with the child’s development; having staff establish effective working relationships with support agencies and with each other, families and children and providing opportunities for children and their family in the wider  community. References Scottish Social Services Council (2011) Code of Practice [online] available at http://www.sssc.uk.com/Codes-of-Practice/sssc-codes-of-practice-for-social-service-workers-and-employers.html (accessed on 12.01.2014) The Scottish Government (2004) The Children’s (Scot) Act 1995 [online] available at http://www.scotland.gov.uk/Publications/2004/10/20066/44708 (accessed on 12.01.2014) The Scottish Government (2209) Education (Additional Support for Learning) [online] available at (Scotland) Act 2004 http://www.scotland.gov.uk/Topics/Education/Schools/welfare/ASL (accessed on 12.01.2014) The Scottish Government. (2010) A guide to Getting it right for every child [online] available at http://www.scotland.gov.uk/Topics/People/Young-People/gettingitright/background (accessed on 12.01.2014) Disclosure Scotland. (2011) Protecting Vulnerable Groups [online] available at http://www.disclosurescotland.co.uk/pvg/pvg_index.html (accessed on 12.01.2014) The Scottish Government (2005) A Framework for Supporting Front Line Staff: Summary Version ) [online] available at http://www.scotland.gov.uk/Publications/2005/05/10101405/14096 (accessed on 12.01.2014) The Scottish government (2002) The Regulation of Care (Scotland) Act 2001 [online] available at http://www.scotland.gov.uk/Publications/2002/01/14484/2531 (accessed on

Macbeth’s Gender Role Reversal Essay Example for Free

Macbeth’s Gender Role Reversal Essay William Shakespeare’s tragedy â€Å"Macbeth† completely challenges the idea of traditional gender roles and social norms during the renaissance period. The male characters have many feminine traits while the female characters have many more masculine and manlier traits. This was going entirely against the stereotypical outlook of the roles you’re supposed to play as your gender during that time of history. During the renaissance period women were only expected to clean, cook, and to have babies. Men on the other hand were typically expected to work hard and to provide for the home. Socially women didn’t have power or respect and men were the ones who were supposed to be brave and tough at the best of times and the worst of times. That idea is challenged many times throughout Macbeth as their are several examples where Lady Macbeth remains strong while Macbeth crumbles and becomes weak. The play consistently challenges the society norms of gender roles. It’s obvious the Macbeth’s don’t serve as your stereotypical husband and wife. Right away throughout the first couple of acts, Shakespeare introduces Lady Macbeth’s character as an assertive and dominant woman that makes the decisions over her husband Macbeth. Lady Macbeth really makes it apparent that she wears the pants in there relationship. For example, in scene 1 act 5 when Macbeth tells Lady Macbeth King Duncan is coming and he seems to be very hesitant on how he will handle the King’s presence. Lady Macbeth takes charge and asserts her dominance by saying, â€Å"He that’s coming/ Must be provided for, and you shall put/ This night’s great business into my dispatch† (scene 1 act 5 64-66).In traditional society, if the king is coming to your house, it would be very unusual for the lady of the house to be in charge of handling the appearance by the king. Lady Macbeth and Macbeth also exchange roles in the way they handle their emotions and the way they handle the guilt. For instance, when it comes to the thought of murder and death, Lady Macbeth shows no mercy, and when King Duncan was murdered, she remained unphased by the act. This is apparent when she deals with Macbeth leaving the gory daggers at the site of the murder, â€Å"Give me the daggers. The sleeping and the dead/ Are but as pictures; ‘tis the eye of childhood/ That fears a painted devil.†(scene 2 act 2 56-58). Macbeth is portrayed as emotionally unstable and soft as he is afraid to even go back into the room where the murder took place, â€Å"I’ll go no more/ I am afraid to think what I have done†(scene 2 act 2 54-55). This interaction between Macbeth and Lady Macbeth really shows the unusual roles one another play in their relationship because, in a situation where someone is murdered or there is a serious crime, women aren’t usually t he ones who are brave and strong-minded about it, men are. As the play goes on, Lady Macbeth begins to lose her fierce and intimidating persona as Macbeth becomes the more assertive and dominant one. Lady Macbeth starts losing her edge when it becomes less difficult to get Macbeth to follow through with his murderous acts. Anytime Macbeth thinks you’re interfering with his kinship, he’ll have no problem taking you down and getting you out of his way. Macbeth no longer needs Lady Macbeth to persuade him. This is very apparent when he shows no mercy planning the murder of Banquo, â€Å"There’s comfort yet, they are assailable/ Then be thou jocund: ere the bat hath flown/ His cloistered flight, ere to black Hecate’s summons/ The shard-borne beetle with his drowsy hums/ Hath rung night’s yawning peal, there shall be done/ A deed of dreadful note† (scene 3 act 2 40-44). A completely different Macbeth we see out of this quote, no longer hesitant and no longer appearing to be affected by guilt. Now that Macbeth is this individual who is ready and eager to kill, Lady Macbeth begins to show the side of her that wasn’t present at the beginning of the play, â€Å"Come on. Gentle my lord/ Sleek o’er your rugged looks, be bright and jovial/ Among your guests tonight† (act 3 scene 2 26-28). Lady Macbeth expresses emotion and traits of care, unlike any other time. The play Macbeth features many different gender reversals throughout the entire play. Shakespeare really tests the normality of having women be the assertive and dominant one in a marriage while having the man be kind of timid and soft. Lady Macbeth and Macbeth’s gender reversals distinctively show the extreme traits one another possess and it gives an opposite perspective than what we are used to. Whatever goes up always must come down, and when Lady Macbeth and Macbeth begin to form into traditional gender roles, that becomes the start of their decline.

Givotia Moluccana Analysis

Givotia Moluccana Analysis MATERIALS AND METHODS 4.1. PLANT MATERIAL 4.1.1. COLLECTION OF PLANT The plant aerial parts of Givotia moluccanawas collected and Authentified by Dr. K. Madhava Chetty, Department of Botany, Sri Venkateswara University, Tirupathi (AP). 4.1.2. PREPARATION OF THE EXTRACT The dried leaves of G. moluccana was collected, cleaned, dried and powdered in a grinder  ­Ã‚ ­- mixer to obtain a coarse powder and then passed through 40 mesh sieve. About 1000 gm of powdered drug was extracted with aqueous ethanol by soxhlet apparatus. The extraction was carried out until the drug becomes exhausted. The solvent was recovered from their extract by distillation under reduced pressure. The dried extract thus obtained was kept in a desicator and was used for further experiments. 4.2. EXPERIMENTAL ANIMALS Healthy adult male wistar rats weighing between 150-200gm were used for the present study. The animals were housed in groups of six and maintained under standard conditions (27 ±2 ºC, relative humidity 44 56% and light and dark cycles of 10 and 14 hours respectively) and fed with standard rat diet and purified drinking water ad libitum for 1 week before and during the experiments. All experiments and protocols described in present study were approved by the Institutional Animal Ethical Committee (IAEC) of P.Rami Reddy Memorial Collage of Pharmacy (1423/PO/a/11/CPCSEA/102/2014). All the experiments were performed in the morning according to current guidelines for the care of laboratory animals and the ethical guidelines for the investigation of experimental pain in conscious animals (Zimmerman, 1983). 4.3. DRUGS AND CHEMICALS Epinephrine, DTNB, Triphenyl tetrazolium chloride and isoproterenol were obtained from Sigma-Aldrich, Bangalore. Thiobarbituric acid (TBA), trichloro acetic acid, hydrogen peroxide were obtained from SD fine chemicals Ltd Mumbai. Sodium dihydrogen phosphate, potassium dihydrogen phosphate, tris buffer and all other reagents used were of analytical grade. CK-MB, LDH, SGOT, SGPT, ALP, Total cholesterol, HDL, and triglyceride estimation kits were obtained from Erba diagnostic Ltd. India. 4.4. INSTRUMENTS Analytical Auto analyzer (MaxLyzer NB-201), UV-Visible spectrophotometer (Shimadzu, Model no: 2203), Electronic balance (Shimadzu, Model no: DS-852 J), Tissue homogeniger (Ever shine, Model no: 607), Remi centrifuge (Remi, Model no: KKLO-9013). 4.5 ACUTE ORAL TOXICITY STUDY The acute oral toxicity study was done according to OECD 423 guidelines. Wistar albino rats of either sex were selected randomly and divided into six groups (n = 6). The animals were fasted overnight and extract in doses of 100, 250, 500, 1000, 2000 and 5000 mg/kg body weight, were administered orally to II – VI groups. Group I which received vehicle (CMC) served as control. The animals were observed continuously for 2 hr, and then intermittently for 6 hr and at the end of 24 hours, the number of deaths was noted to determine LD50 of the extract (Annie et al., 2004). 4.6. EXPERIMENTAL DESIGN 4.6.1. NEPHROPROTECTIVE ACTIVITY The experimental animals were randomly divided in to 5 groups (n= 6) and treated for duration of 21 days as per the treatment schedule given in table no: 3. Nephrotoxicity was induced by administration of Gentamycin (80 mg/kg I.P) daily for 7 days. Ethanolic extract of G. moluccanawas freshly suspended in CMC and administered to animals by oral feeding needle. Table no: 3 Treatment schedule –Evaluation of nephroprotective activity of EEGM against gentamycin induced nephrotoxicity in Wistar Rats. I.P = Intra peritoneal, P.O = Per oral. 4.6.2. COLLECTION OF BLOOD AND URINE SAMPLES The blood samples were collected from the retrorbital venous plexus of rats without any coagulant for the separation of serum, at the regular intervals of the treatment. After collecting the blood in effindraf tubes they were kept for 1 h at room temperature and serum was separated by centrifugation at 2000 rpm for 15 min and stored until analyzed for various biochemical parameters. Urine was collected over 24 hours on the 21st day by keeping the test animals in metabolic cages. The volume of collected urine samples was measured followed by estimation of biochemical parameters, namely urine Creatinine, urine uric acid and urine urea. 4.7. PARAMETERS MONITERED 4.7.1. BIOCHEMICAL ESTMATIONS i. Estimation of Urea (Berthelot Method) Principle: The reaction sequence employed in the assay is as follows: Urea + H2O Urease 2NH3 + CO2 NH3 + Salicylate +Hypochlorite Nitropruside 2-2-Dicarboxy Indophenol Urease catalyses the conversion of Urea to Ammonia and Carbondioxide. The ammonia released reacts with a mixture of Slicylate. Hypochlorite and Nitropruside to yield a blue-green colored compound (Indophenol). The intensity of color produced is proportional to the concentration of urea in the sample and is measured photometrically at 578 nm or with yellow filter. Reagent preparation: Transfer the entire Enzyme Concentrate (1A) into Urease Reagent (1) with the dropper (or) microtip provided. Assay Procedure: Pipette into test tubes labeled Blank (B), Standard(S), Test(T) as follows. Mix and Read absorbance of Standard (S) and Test (T) against Blank (B) at 578 nm (570-620 nm) or with yellow filter. The final color is stable for 30 min. at R.T. Calculations: Blood urea nitrogen in mg/dl = a X 0.467 Urine Urea in gm/24 hours = a X 24 hrs urine volume in litres. ii. Estimation of BUN (GLDH-Urease Method) Methodology : Talke and Schubert, Tiffany et al. Principle: The estimation of Urea in serum involves the following enzyme catalyzed reactions: Urea + H2O Urease 2NH3 + CO2 NH3 + ÃŽ ±-KG + NADH GLDH Glutamate + NAD ÃŽ ±-KG : ÃŽ ±-Ketoglutarate GLDH : Glutamate dehydrogenase The rate of decrease in absorbance is monitored at 340 nm and is directly proportional to urea concentration in the sample. Procedure: Mix well, and aspirate standard followed by samples. Calculation: Determine absorbance change (ΔA) for the standard and unknown samples by using the formula. ΔA = A1 – A2 Urea = ΔA of Test Concentration of (mg/dl) ΔA OF Standard Standard (mg/dl) iii. Estimation of Uric acid (Uricase/POD) Principle: Uric acid is oxidized to Allontoin and hydrogenperoxide by the enzyme uricase. In presence of peroxidase, released hydrogen peroxide is coupled with Aniline derivative and 4-amino antipyrine (4-aap) to form colored chromogen complex. Absorbence of colored dye is measured at 550 nm and is proportional to Uric acid concentration in the sample (Schultz, 1984; Teivedi et al., 1978). Uric acid + 2H2O Uricase Allontoin + CO2 + H2O2 H2O2 + Aniline derivative + 4-AAP POD Chromogen complex + H2O2 Procedure: Mix well. Incubate at 37 ºC for 5 minutes. Programme the analyzer as per assay parameters. Blank the analyzer with reagent blank. Measure absorbance of standard followed by the test. Calculate results as per given calculation formula. Calculations: Serum/plasma/uric acid = Absorbance of Test 6 (mg/dl) Absorbance of Standard Urine uric acid = Dilution 24 hours urine volume in dl. Factor (mg/day) Conversion factor: Uric acid concentration in mmol/L = Uric acid in mg/dL 0.059 iv. Estimation of Creatinine (Mod. Jaffes Kinetic Method) Principle: Picric acid in an alkaline medium reacts with creatinine to form an orange coloured complex with the alkaline picrate. Intensity of the colour formed during the fixed time is directly proportional to the amount of creatinine present in the sample. Creatinine + Alkaline Picrate Orange Coloured Complex Procedure: Pipette into clean dry test tubes labeled as Standard (S) or Test (T): Mix well and read the initial absorbance A for the Standard and Test 1 after exactly 30 seconds. Read another absorbance A of the Standard 2 and Test exactly 60 seconds later. Calculate the change in absorbance ΔA for both the Standard and Test. For Standard Δ AS = A2 S – A1 S For Test Δ AT = A2 T – A1 T Calculations: Creatinine in mg/dl = 2.0 Urine Creatinine in g/L = x 1.0 Urine Creatinine g/24 Hrs. = Urine Creatinine in g/L x Vol. of urine in 24 Hrs. v. Estimation of Total Protein (Biuret Method ) Methodology: The peptide bonds of protein react copper ions in alkaline solution to form blue-violet complex, (biuret reaction). Each copper ion complexing with 5 or 6 peptide bonds. Tartarate is added as a stabilizer whilst iodide is used to prevent auto-reduction of the alkaline copper complex. The color formed is proportional to the protein concentration and is measured at 546nm (520-560nm). Procedure: Incubate for 10 minutes at 37 º C. Read absorbance of the standard and each test at 546 nm( 520-560 nm) against reagent blank. Calculations: Calculate the results as follows: Total Protein = Absorbance of Test Concentration of (g/dl) Absorbance of Standard Standard (g/dl) vi. Estimation of Albumin (Bromocresol Green) Principle: At pH 3.68, Albumin acts as a cation and binds to the anionic dye Bromocresol Green (BCG),forming a green colored complex. The color intensity of the complex is proportional to Albumin concentration in the sample (Gendler Proteins, 1984; Gustsfsson, 1978). Albumin + BCG Ph 3.68 Green colored complex. Procedure: Mix well. Incubate at Room Temperature (15-30 ºC) for 1 minute. Programme the analyzer as per assay parameters. Blank the analyzer with reagent blank. Measure absorbance of standard followed by the test. Calculate results as per given calculation formula. Calculations: Albumin (g/dL) = Absorbance of Test 4 Absorbance of Standard Globulin = Total Protein Albumin Conversion factor: Albumin concentration in g/L = Albumin concentration in g/dL 10 vii. Estimation of Cholestrol (CHOD-PAP Method) Methodology: Modified Roeschlau,s Method Principle: The estimation of cholesterol involves the following enzyme catalyzed reactions. Cholestrol ester CE Ckolestrol + Fatty acid Cholestrol + O2 CHOD Cholest-4-en-3-one + H2O2 2H2O2 + 4AAP + Phenol POD 4H2O + Quinoneimine CE : Cholestrol esterase CHOD : Cholestrol Oxidase 4AAP : 4-Aminoantipyrine Procedure: Mix well and incubate at 370C for 10 minutes. Aspirate Blank followed by Standard and Tests. Read the absorbance of standard and each test tube against blank at 505 nm or 505/670 nm on bichromic analyzer. Calculations: Cholestrol (mg/dL) = Absorbance of Test Concentration of Standard (mg/dl) Absorbance of Standard viii. Estimation of Glucose (GOD POP Method) Methodology: Trinder, s Method. Principle: Gucose + O2 + H2O Glucose oxidase Gluconic acid + H2O2 H2O2 + 4HBA + 4AAP Peroxidase Quinonemine Dye + 2 H2O 4AAP : 4-Aminoantipyrine 4HBA : 4-Hydroxy benzoic acid. The intensity of the pink color formed is proportional to the glucose concentration and can be measured photometrically between 500 to 540 nm. Procedure: Mix well and incubate for 10 minutes at 370 C. Read the absorbance of standard and each test tube against reagent blank at 505 nm (500-540nm) or 505/670 nm on bichromic analyzer. Calculations: Glucose = Absorbance of Test X Concentration of Standard (mg/dl) (mg/dL) Absorbance of Standard ix. Estimation of Bilirubin (BIT BID) Methodology: Diazo Method of Pearlman Lee Principle: Bilirubin reacts with diazotized sulphanilic acid in acidic medium to form pink colored azobilirubin with absorbance directly proportional to Bilirubin concentration. Direct Bilirubin, being water soluble directly reacts in acidic medium. However Indirect or unconjugated Bilirubin is solubilised using a surfactant and then it reacts similar to Direct Bilirubin. Reagent preparation: Procedure: Mix well and incubate for 5 minutes at 370 C for Total Bilirubin and Direct Bilirubin. Read Absorbance at 546/630 nm against Reagent Blank. Calculations with Factors: Total Bilirubin (mg/dl) = Abs. of Test Factor (23). 4.7.2. IN VIVO ANTIOXIDANT PARAMETERS Preparation of homogenate: The homogenate of heart was prepared as follows for the remaining animals. Reagents: 0.25 M sucrose solution: 85.87 g of sucrose was dissolved in 1000 ml of distilled water 10 mM tris buffer solution: 1.2 g of tris was dissolved in 900 ml of distilled water. pH was adjusted to 7.4 with 1M HCl and diluted up to 1000 ml. Procedure: Kidneys were excised and chopped with surgical scalp into fine slices and were chilled in the cold 0.25 M sucrose, quickly blotted with filter paper. The tissue was minced and homogenized in ice cold 10 mM tris HCl buffer (to pH 7.4) at a concentration of 10% (w/v) with 25 stokes of tight teflon pestle of glass homogenizer at a speed of 2500 rpm. The prolonged homogenization under hypotonic condition was designed to disrupt as far as possible the ventricular structure of cells so as to release soluble protein and leave only membrane and non-vascular matter in a sedimentable form. It was then centrifuged at 5000 rpm at 20o C temperature and clear supernatant was separated and used to estimate reduced glutathione (GSH), catalase (CAT) and lipidperoxidation (LPO). a). Catalase (CAT): Catalase was estimated by the method of Hugo E. Aebi method: hydrogen peroxide: hydrogen-peroxidoreductase. Principle: In UV range H2O2 can be followed directly by the decrease in absorbence (O.D 240) per unit time is measure of catalase activity. H2O2 H2 + O2 RDOH H2O + ROH + A Decomposition of H2O2 = Decrease in absorbance at 240 nm Reagents: Phosphate buffer (50 mM, pH 7.0) Dissolve 6.81 g KH2PO4 in distilled water and make up to 1000 ml. Dissolve 8.9 g NaH2PO4. 2H2O in distilled water and make up to 1000 ml. Mix the solution A and B in proportion 1:15 (v/v) Hydrogen peroxide (30 mM/I): Dilute 0.34 ml of 30% Hydrogen peroxide with phosphate buffer up to 100 ml. Procedure: Dilute homogenate 20 times with Phosphate buffer pH 7.0 Calculation: Log (A / B) Ãâ€" 2297.3 Where, A: Initial absorbance B: final absorbance (after 30 second) Units =  µ moles of H2O2 consumed/min/mg b). Reduced glutathione (GSH): Reduced glutathione was determined by the method of Moran et al., 1979. Reagents: TCA (10% w/v) solution: Accurately weighed 10 g of TCA was dissolved in 100 ml of distilled water. Phosphate buffer (0.2 M, pH 8) DTNB reagent (0.6 M): 60 mg of 5,5- dithio bis (2-nitro benzoic acid) was dissolved in 100 ml of 0.2 M sodium phosphate (pH 8). Standard glutathione: Prepared by dissolving 10 mg of reduced glutathione in 100 ml of distilled water. Procedure: To 1 ml of sample, 1 ml of 10% TCA was added. The precipitated fraction was centrifuged and to 0.5 ml supernatant, 2 ml DTNB was added. The final volume was made up to 3 ml with phosphate buffer. The colour developed was read at 412 nm. The amount of glutathione was expressed as  µg of GSH/mg protein, reduced glutathione was used as standard (100  µg/ml). Y – Absorbance of test sample c). Lipid peroxidation: Lipid peroxidation was determined by the method of Slater and Sawsyer et al., 1971 Reagents: Thiobarbituric acid: 0.67% w/v in 1M tris hydrochloride pH -7, 0.67 g of thiobarbituric acid was dissolved in 100 ml of distilled water. Trichloroacetic acid (20% w/v): 20 g of TCA was dissolved in 100 ml of distilled water. Standard malondialdehyde (0-25 n.mol) A stock solution containing 50 mm/ml of 1, 1,3,3-tetra ethoxy propane in tris hydrochloride buffer in pH -7, 10 ml of stock solution was diluted to 100 ml to get a working standard 50 nm malondialdehyde/ml. This was used for preparation of calibration curves. Procedure: 2 ml of sample was mixed with 2 ml of 20% TCA and kept in ice for 15 min. The precipitate was separated by centrifugation and 2 ml of samples of clear supernatant solution were mixed with 2 ml aq. 0.67% TBA solution. This mixture was heated on a boiling water bath for 10 min. It was cooled in ice for 5 min and absorbance was read at 535 nm. The values were expressed as nm of MDA formed/mg of protein values are normalized to protein content of tissues. Y – Absorbance differences of final (after 3 min) and initial reading of test sample.

Powerful Symbols in Their Eyes Were Watching God by Zora Neale Hurston

Powerful Symbols in Their Eyes Were Watching God by Zora Neale Hurston       In 1937, upon the first publication of Their Eyes Were Watching God, the most influential black writer of his time, Richard Wright, stated that the novel "carries no theme, no message, [and] no thought."   Wright's powerful critique epitomized a nation's attitude toward Zora Neale Hurston's second novel. African-American critics read a book that they felt satisfied the "white man's" stereotype of African-American culture and the humor which Caucasians saw in that prejudice. However, those critics and most of America overlooked the wonderful use of imagery, symbolism, and thematic application of one African-American female's journey into womanhood and self-identification in a male-dominated society. Hurston introduced Janie Crawford, a strong, articulate, and dramatic character whose life was best empathized by women or by inhabitants of migrant farms and rural Black towns. Their Eyes Were Watching God is permeated with recurring symbols, such as a pear tree, a fence-gate, and Janie's hair, that enlighten a young girl's quest for self-fulfillment, as she discovers the true meaning of love and happiness through two failed marriages and one successful but tragic third.    The strongest symbol in Their Eyes Were Watching God is the pear tree. The pear blossom is a representation of Janie, as she is a young girl blooming into a woman during a spring afternoon. Hurston explains this symbolism at the first of the chapter, describing Janie as à ¬a great tree in leaf with the things suffered, things enjoyed, things done and undone. Dawn and doom was in the branchesà ® (Hurston 8) Janie then lies beneath the tree, observes the bees pollinate a blossom, and ex... ...ecade of prejudice against African-Americans, women, and most importantly, African-American women.    Sources Cited and Consulted: Donlon, Jocelyn Hazelwood. "Power: Spatial and Racial Intersections in Faulkner and Hurston."Journal of American Culture (1996): 95-110. Online. Internet. 8 December 2001. Available: http:vweb.hwwilsonweb.com/ Fetterley, Judith. "Introduction to the Resisting Reader: a Feminist Approach to American Fiction." The Critical Tradition: Classic Texts and Contemporary Trends. Ed. David H. Richter. Boston: Bedford books, 1998. 991-998. Hurston, Zora Neale. Their Eyes Were Watching God. New York: Perennial Classics, 1990. Jacobs, Karen. "From 'Spy-glass' to Horizon: Tracking the Anthropological Gaze in Zora Neale Hurston." Novel (1997): 329-60. Online. Internet. 8 December 2001. Available: http:vweb.hwwilsonweb.com/

A Beat Memoir :: Literary Analysis, Johnson

Johnson constructs this bitter-sweet and lyrical memoir from her relationship with aspiring Beat writer Kerouac in 1957. Johnson re-creates her memoir from the confessional perspective she wishes to be heard, and she mentions Robert Lowell to emphasise this confessional element .The author â€Å"is behind the text, controlling its meaning,† using â€Å"intentionality† (Anderson, 1988, p2). Also Johnson uses her text as catharsis and as â€Å"self-defence† in response to Kerouac’s writings. (Lee, 2000, p.98) to reclaim the power she had relinquished to Kerouac. Johnson selects a bleak passage from Kerouac’s novel Bleak Angels, to illustrate his â€Å"woman hatred†: â€Å"For that lumpy roll flesh with the juicy hole I’d sit through eternities of horror in gray rooms ...† (p.133). Johnson wants her â€Å"revenge on history† (Gusdorf, in Onley, 1980, p.36), to retrospectively break a â€Å"silence that I finally wish to give up.† (p.262). The simple phrase, â€Å"the poems Hettie kept mute.† (p.262) links the silence of Glassman to the wider literary world where women have been excluded from the male canon. Johnson is writing in 1983 from the position of an experienced feminist, psychologically analysing how her relationship with Kerouac stifled her identity and how women adopt consensualised exploitation when they believe in â€Å"the curative powers of love as the English believe in tea ...† (p.128). The author uses the first person and the present tense for this recollection adding immediacy, as if now realising that â€Å"He could somehow cancel you out.† (p.128). Glassman mistakenly imagined she could cure Kerouac of his â€Å"blue, bruised eye† melancholy (p.128). In this memoir Johnson appears to privilege Kerouac, presenting him first, but this is so his personality can be analysed alongside Glassman’s and found to be wanting. Johnson as author uses Kerouac (as he appears to have used her) to work through her psychological issues from 1957 and 1983. Johnson does more than tell, she uses double subjectivity to let the reader understand the two Joyces, the naive one who â€Å"put on a lot of eye shadow† (p.127) to attract Kerouac, and the ‘other’ older woman who is â€Å"wondering all the same if it was true† (p.131), as the reader may be. Johnson demonstrates the â€Å"crucial link between author, narrator and protagonist,† (Lejeune in Anderson, p2). All three co-exist in the text, but none can be the real Johnson because, as Mandel argues, autobiography â€Å"pretends to be the whole life of the author† but â€Å"is a construction† (1980, p. A Beat Memoir :: Literary Analysis, Johnson Johnson constructs this bitter-sweet and lyrical memoir from her relationship with aspiring Beat writer Kerouac in 1957. Johnson re-creates her memoir from the confessional perspective she wishes to be heard, and she mentions Robert Lowell to emphasise this confessional element .The author â€Å"is behind the text, controlling its meaning,† using â€Å"intentionality† (Anderson, 1988, p2). Also Johnson uses her text as catharsis and as â€Å"self-defence† in response to Kerouac’s writings. (Lee, 2000, p.98) to reclaim the power she had relinquished to Kerouac. Johnson selects a bleak passage from Kerouac’s novel Bleak Angels, to illustrate his â€Å"woman hatred†: â€Å"For that lumpy roll flesh with the juicy hole I’d sit through eternities of horror in gray rooms ...† (p.133). Johnson wants her â€Å"revenge on history† (Gusdorf, in Onley, 1980, p.36), to retrospectively break a â€Å"silence that I finally wish to give up.† (p.262). The simple phrase, â€Å"the poems Hettie kept mute.† (p.262) links the silence of Glassman to the wider literary world where women have been excluded from the male canon. Johnson is writing in 1983 from the position of an experienced feminist, psychologically analysing how her relationship with Kerouac stifled her identity and how women adopt consensualised exploitation when they believe in â€Å"the curative powers of love as the English believe in tea ...† (p.128). The author uses the first person and the present tense for this recollection adding immediacy, as if now realising that â€Å"He could somehow cancel you out.† (p.128). Glassman mistakenly imagined she could cure Kerouac of his â€Å"blue, bruised eye† melancholy (p.128). In this memoir Johnson appears to privilege Kerouac, presenting him first, but this is so his personality can be analysed alongside Glassman’s and found to be wanting. Johnson as author uses Kerouac (as he appears to have used her) to work through her psychological issues from 1957 and 1983. Johnson does more than tell, she uses double subjectivity to let the reader understand the two Joyces, the naive one who â€Å"put on a lot of eye shadow† (p.127) to attract Kerouac, and the ‘other’ older woman who is â€Å"wondering all the same if it was true† (p.131), as the reader may be. Johnson demonstrates the â€Å"crucial link between author, narrator and protagonist,† (Lejeune in Anderson, p2). All three co-exist in the text, but none can be the real Johnson because, as Mandel argues, autobiography â€Å"pretends to be the whole life of the author† but â€Å"is a construction† (1980, p.

An Analysis of Coleridges Kubla Kahn Essay -- Coleridge Kubla Khan Es

An Analysis of Coleridge's "Kubla Kahn"      Ã‚   Although the form of "Kubla Kahn" is beautiful, it is complex. The rhyming patterns are quite complicated; the first stanza, for instance, rhymes in the pattern abaab ccdede. Coleridge's patterns of alliteration are also involved: He will sometimes use the sound at the beginning of one syllable as the sound at the beginning of the next syllable, as in "Xanadu did" in line one, "miles meandering" in line 25, and "deep delight" in line 44. He also alliterates vowels, not only consonants, to produce a rhythmic singsong effect.    Although the form and the beautiful language in "Kubla Kahn" were all that I could appreciate when I first read the poem, I have since come to realize that the poem has a complex symbolic pattern, as well. My own analysis may seem to be paltry when faced with the fact that there have been thousands of criticisms of this poem published, some comprising entire volumes. But the very quantity of criticism may serve as an argument that any interpretation of the poem is really an investigation of the writer of the criticism. That is to say, the poem has no outward meaning, or at least that the meaning put in by the author is of secondary importance. The subtitle of "Kubla Kahn" reads "Or a Vision in a Dream." Dreams may or may not have symbolic meaning, but it is doubtful that anyone intentionally designed symbolic meaning specifically for an individual dream.    My reading of "Kubla Kahn" depends on a biographical detail from Coleridge's life. Coleridge was an opium addict for years, and Appelbaum, an editor of a collection of romantic poetry, claims that "some of his [Coleridge's] poems reflect the anguish this caused." (Appelbaum viii) Coleridge... ...s a change in the author's attitude. Whereas he may have previously been supposed to be merely an opium visionary -- a weak person who lives outside the everyday reality that the rest of us inhabit -- he is revealed here to be a creator, a strong individual, as well. Coleridge is here identifying himself with Kubla Kahn. The Kahn decreed a stately pleasure dome, while Coleridge created a poem that is equated with the dome. "Kubla Kahn" is Coleridge's attempt to rise above what many people assume drug addicts to be and to show himself to be a strong creator, on a level with an emperor who founded of a great dynasty.    Works Cited: Coleridge, Samuel Taylor. "Kubla Kahn" in The McGraw-Hill Book of Poetry. Ed. Kraft Rompf and Robert DiYanni. New York: McGraw-Hill, 1993. Appelbaum, Stanley, Ed. English Romantic Poetry: An Anthology. Mineola: Dover, 1996.

How Does the Early Mobile Phone Compare to those of the 21st Century? Essay

Nowadays, the usage of mobile phones is one of the most common practices that everyone indulges in and this is regardless of the age group or ethnical background to which the person belongs to (Cooper, 2003, n. p. ). Undeniably, mobile phones or cellular phones are tools in our modern world that has changed the way by which humans accomplish their day-to-day tasks. Moreover, further affirmation of the importance of mobile phones in our lives today is evident in the wide variability of the mobile phones that can be found in the market (Cooper, 2003, n. p. ). However, prior to the development of these modern type of mobile phones, these man-made gadgets have undergone rigorous and numerous alterations over the past years (Cooper, 2003, n. p. ). In connection to this, the objective of this essay is to discuss the changes that these products have experienced over the past few decades by utilizing a compare-and-contrast strategy to illustrate the difference between early mobile phones and the wireless phones of the 21st century. The era of mobile phones has started with the introduction of radiotelephones for military purposes which are found in ships, aircraft and military vehicles during the 1940s (Connected Earth, 2010, n. p. ). This was actually the time when telephones were used to pass information from one military camp to another in order to hasten the military operations (Connected Earth, 2010, n. p. ). Potential usage of telephones for commercial uses were introduced in 1947 when a taxi company in Cambridge has availed themselves mobile services in order to improve their service to the passengers and improve the profit input for their companies (Connected Earth, 2010, n. p. ). From then on, the mobile industry has continued to develop in order to become one of the most dynamic industries this world has ever known (Connected Earth, 2010, n. p. ). One of the greatest parameters of the advancements that this industry has encountered is seen on the features of the early mobile phones. It was said that a concept of a mobile phone in the early parts of the 1980s meant that a person was carrying a very big suitcase with a lot of electronic devices and wires inside it and is also characterized by the presence of about three-foot steel antenna that was drilled through the suitcase (as cited by Gow & Smith, 2006, pg. 22). By analysis, it can be said that the early mobile phones provide a perception of a non-easy-to-carry devices and this evident in the features and characteristics of the first and second generation cell phones (Memebridge, 2010, n. p. ). First generation cell phones was represented by the Motorola DynaTAC 8000X, considered to be the first portable mobile phone, which had the following characteristics: 28 ounces in weight, dimensions of 13 x 1. 75 x 3. 5, and physical features resembling a brick (Memebridge, 2010, n. p. ). Second generation cell phones, on the other hand, was highlighted by the replacement of analog system frequencies, about 100 to 200 grams, handheld and portable, and were significantly smaller than the first generation mobile phones (Memebridge, 2010, n. p. ). Third generation mobile phones are the type of the present cell phones that we have today (Memebridge, 2010, n. p. ). These mobile phones are characterized by the presence of all of the basic features that were developed from the first and second generation cell phones plus the addition of a number of practical features (Siegel, 2010, n. p. ). Mobile phones of the 21st century do not only serve communication purposes but are also being used to connect to the internet, chat with friends, take pictures and videos, watch your favorite television program, and even use it as a replacement of a computer (Siegel, 2010, n. p. ). These additional features of the modern cell phones have actually revolutionize the lifestyle of man. In addition to these purposes, modern cell phones can be used to save the lives of people who are endanger and this is seen on the events when a person who has encountered an accident uses his or her cell phone to dial emergency services (Siegel, 2010, n. p. ). Consequently, it can be said that cell phones have indeed progressed from being brick-like, heavy, and inconvenient tools to light weight, hand held and multipurpose equipments for communication. In general, it can be said that the greatest comparison of early mobile phones to cell phones of the 21st century lies in the dimensions of the cell phone, physical features, ease of communication rate, and general usability to the person. List of References Connected Earth. (2010). The origins of mobile. Retrieved 06 May 2010, from http://www. connected- earth. com/galleries/frombuttonstobytes/mobilecommunications/theoriginsofmobile/ Cooper, M. (2003). History of cell phone. Retrieved 06 May 2010, from http://inventors. about. com/cs/inventorsalphabet/a/martin_cooper. htm Gow, G. A. & Smith, R. K. (2006). Mobile and Wireless Communication: An Introduction. USA: Mc-Graw Hill Ed. Siegel, A. (2010). Modern cell phones are more than just talk. Ezine articles. Memebridge. (2010). History of cell phones. Retrieved 06 May 2010, from http://www. historyofcellphones. net/

Federal Jurisdiction Essay

Henry, a resident of Nevada, sued Adam, a resident of Utah in the Federal Court in California. He sought $60,000 damages for personal injuries arising from an automobile accident that occurred in Los Angeles, California. Does the Federal Court have jurisdiction? No the federal court does not have jurisdiction over this case. In order for this case to fall within the guidelines of a federal suit it would have to qualify for diversity of citizenship. Diversity of citizenship exists in suits between (1) citizens of different states, (2) a citizen of a state and a citizen of a foreign country, and (3) a state and citizens of another state. In this case since Henry is a resident of Nevada and Adam is a resident of Utah he can file the suit in California where the accident occurred but it must be in state court. Diversity of Citizenship has a minimal jurisdictional amount of $75,000. Henry is only asking for $60,000 in damages. The only other way for this case to be tried in federal court would be if Henry could prove that the lawsuit contains a federal question. For this there is no jurisdictional amount. Civil actions that would fall under this may involve matters such as bankruptcy, anti-trust, securities regulations, patents, copyrights, trademarks, taxes, elections, the rights guaranteed by the Bill of Rights, and those rights secured to individual citizens by the Fourteenth Amendment (Morgan, Shedd & Corley, 2010). The information given does not show where any of the federal questions come into play. However if this case could be tried in federal court it would actually benefit the defendant as it has the advantage of allowing for the jury to be selected from an area larger than the county where the case arose. This hopefully will reduce the possibility of jurors tending to favor the plaintiff. Henry would be better of hiring a personal injury attorney. What rules of procedure will the court use? The court selected by the plaintiff must decide both whether it has the jurisdiction to hear the case and, if it has, whether another forum is more suitable for the disposition of the case. In this case they would use the rules of procedure for civil cases under the state of California judicial rule. Why? The case will have to be tried in state court versus federal court because it does not qualify as a federal case. In the state court it would be seen as a civil case brought against Adam by Henry. What rules of substantive law will the court use? The court would use the substantive law,  including conflict of laws principles, of the state in which they are sitting. In California they would use civil law. References Morgan, J., Shedd, P., & Corley, R. (2010). Business law. (3 ed., pp. 3-40). Redding, CA: BVT Publishing, LLC.

Marketing Mix Essay

Product refers to the creation or design of a good or service. It is here that the process begins in the life of a product. In this part of the marketing mix the design is made, the name is created, and even the packaging of the good is decided upon. This is where a product needs to be created in a way that makes the product marketable for its intended target. (Manktelow, 2013) Place is the process in when it is decided where the product is going to be sold and how the product will be distributed. Many questions are answered in this part of the process such as â€Å"Where do buyers look for this product? , â€Å"What channels of distribution should be used? †, â€Å"Do we need to use a sales force, attend trade shows, or send samples to companies? †, and â€Å"What are competitors doing? † (Manktelow, 2013) For example, a company producing power tools would not want to distribute their goods in a boutique. The intended customer base is not likely going to be found here. The correct distribution would be in a store where power tools are sold like Home Depot. While having a great product is important, you need to get it to the consumer in the most efficient manner. Price is where the value of the product is determined. Pricing is just as important as the product itself. No matter how great a product is, it needs to be priced so that consumers will be willing to purchase it and so that it will make a profit that is worth investing in. Pricing also can offer a chance to get a leg up on the competition. In order to gain an advantage in market share a company may decide to price their product slightly lower than their competitor’s price. (Manktelow, 2013) Promotion is how a company creates their promotional strategy, advertising, and public relations. Promotion is extremely important in making the consumer aware of the product. It is also very important that the promotional strategy is aimed at the target audience. (Manktelow, 2013) For example, to promote a new basketball shoe advertising could be created featuring a professional basketball player and the product could be heavily advertised during basketball games on television when the intended audience is going to be watching the game. PayPal, Inc. is a payment processor that operates primarily in processing payments on the internet. In 2010 PayPal began to push a new motto of â€Å"Anytime, Anywhere, Anyhow†. PayPal was taking their online payment services and moving them into the physical world. In order to achieve this PayPal began pushing their mobile payment services to develop products that would help to achieve this vision. PayPal required a product that would allow people to truly use PayPal anywhere at any time. In 2012 PayPal launched PayPal Here. PayPal here is a product that connects to a smartphone to allow merchants to accept credit card payments wherever their business may take them. To allow buyers the convenience of using PayPal anywhere, PayPal revamped the PayPal Mobile App. The PayPal Mobile App allows a person to send funds at any time using their smartphone. Whether it is sending money to a friend or paying for an item on eBay, the PayPal Mobile App allows buyers to use their PayPal account without having to be in front of their computer. The other product PayPal created for both merchants and for buyers is PayPal’s in-store checkout. In December of 2011 PayPal partnered with The Home Depot to unveil this new product and feature. Customers of the Home Depot no longer need to bring their wallet to the store with them. By simply entering their mobile number and PIN number they can pay with their PayPal account. Upon checking out the customer receives a text message and email receipt of their purchase. This video demonstrates the PayPal in-store checkout process. http://www. youtube. com/watch? feature=player_detailpage&v=Q8P9qT9EIVk PayPal’s placement of the product was not as complicated as many companies selling a product like a hammer or shoes. The PayPal Here product is a way to use the PayPal Here service. Customers simply have to go to the PayPal website or PayPal Here App and request the PayPal here dongle. It is sent to the customer at no cost because the value is in the customer accepting payments using the PayPal Here service. This benefits PayPal in that they do not have to deal with major distribution channels in getting their product into the right store. They simply need to ship the product to the customer that asks for it off of the PayPal website. PayPal has structured their pricing to remain ahead of their primary competitor Square. PayPal charges 2. 7% per transaction to receive payments using the PayPal Here product. Square has a similar product and charges 2. 75% per transaction. The cost of the phone attachment for PayPal Here is free. This has allowed PayPal to keep up with their competitor. In order to effectively market this product PayPal needed to have a price that at least met that of their competitor in order to get people to use the product. PayPal decided to charge slightly less than their competitor in order to gain customers new to this technology and to sway some customers away from Square. Had the service not been available through a competitor, PayPal’s pricing may have been different. Having a price that meets or beats the competition shows that PayPal is marketing their product to not just to customers new to accepting mobile payments, but to those that are already accepting them which expands the market they are targeting. PayPal also offers other types of services other than just accepting payments on a mobile phone which creates more value for potential customers. PayPal has launched aggressive marketing campaigns through email and through banners on their website. PayPal has never advertised their products on television or radio and they did not start with the launch of PayPal Here. PayPal announced PayPal Here at a media event and let the media spread the word along with the advertising occurring through email and on the PayPal website. This helps PayPal save money in advertising and promotion while still promoting their product efficiently. PayPal’s intended targets for PayPal Here are small businesses and people who sell at events like trade shows, service (lawn care, plumbing, etc. ) who would like to be able to give their customers more options to pay for their services. The marketing mix is an effective way to help successfully market a product or service. It addresses every aspect that is needed in order to successfully prepare a product to be launched. The four P’s work together to help a company provide the consumer with what they want, get the product to the consumer that demands the product, sells at a price that benefits the company and the consumer, and will promote the product to the right audience. Without the proper use of the marketing mix a product could easily fail. A company could design a new product that may seem great, but if they do not market the product correctly the right people will not see it, buy it, or be aware of it. Without the sales, the life of a product can be short lived because of ineffective marketing. PayPal has shown an effective use of the marketing mix. PayPal identified a consumer need, PayPal designed a product and service that would meet the needs of the consumer, PayPal found an efficient way to deliver the product and service to the customer, PayPal provided a price that was slightly better than the price of their competitor to gain a market advantage, and PayPal effectively used word of mouth promotion and promotion through their own website to make consumers aware of this new innovative product that can meet their needs. It has been effective use of the marketing mix that has helped PayPal remain on top of the online payment processing world.

Embedded Assessment Essay

This Embedded Assessment is very mentally challenging. The assignment keeps you thinking. After I heard our assignment for today, I just sat there wondering, which aspect of my life do I choose? Out of all my symbols which one is going to be the easiest to write about? I realized, it isn’t about getting it done quickly. It was about getting the most out of it. So without further ado I present to you†¦ two symbols of my home culture! I grew up very quickly and didn’t have much of a childhood. My culture is completely revolving around my family life. In a short period of time I changed a lot and matured more. My family and friends are extremely important to me. When I was younger my family broke apart for various reasons and since then I have not seen my father. It was hard trying to act like nothing had changed for us. I had to be a big sister and forget about my issues. Isabell is the largest aspect of my life and that can be an issue sometimes. Relationships between friends and boyfriends have been forgotten about because of our strong bond. That is why I chose a photo of my younger sister and I. It is a photo taken of Izzy and I, the day that she was born. Another artifact of my life I chose is one of my Cappie medals. The Cappies of Greater Cincinnati program is a way for teens in drama club can feel more rewarded in all aspects of the theater. Scott Drama is a program that is very welcome and inviting. Being in Drama is like having a second family that you can go to for all of your problems. We fight and bicker, but together we make some awesome shows. Last year we were nominated for several categories, which is a huge deal for a public school in Northern Kentucky. We are going up against schools like St. Xavier, Cincinnati Christian Schools, Cincinnati Hills Christian Academy,Colerain High School, Sycamore High School,Taylor High School,Turpin High School and even School of Creative and Performing Arts. It’s very prestigious to even get nominated and even more so if you do win. It’s very close to my heart (literally).

Personal Statement French Studies Essay

Dear Sir, Dear Madam, I am writing in application for a place in your graduate program, namely the Ph. D. in French Studies with a concentration in Language and Identity, to start in the fall of 2006. I am currently completing my Master 1 at the Sorbonne University (Paris Ill), having also acquired my B. A. (Licence) in that institution. My Bachelors and my current Masters at the Sorbonne primarily consist of the study of French literature and dramaturgical texts from the 16th up until the present day. I have had the opportunity to study in depth classic authors uch as Moliere, Racine or Corneille. I have been especially marked by the latter author in his tragedy â€Å"Le Cid†. My education has also included the works of Rousseau, Beaumarchais, Montesquieu, Hugo, Zola Chateaubriand, Apollinaire, Aragon and other 18th to 20th Century writers. Many of the ideas advanced by these 18th Century writers went on to play a tremendous role in shaping France and Europe via their influence on the revolutionaries of 1789. Hugo and Zola also influenced their generation by exposing societal injustice in their works, most notably n â€Å"Germinal†and â€Å"Les Miserables†. Throughout my high school and university education I have studied foreign languages such as French and English. I have always had a particular passion for France (where I have lived for several years) and French culture and language. I was admitted to the Perm State University in order to learn French. In order to broaden my knowledge I enthusiastically took up the opportunity to move to France, where I have spent most of the last five years of my life, working and studying at the same time. When I arrived in France, I worked as an au pair (alongside my studies), as well as for a tour operator. I have also taught French to both teenagers and adults while in Russia, and Russian and French whilst in France. These experiences have greatly aided me in developing my teaching and communication capabilities. I also have a long-standing interest for history, art and politics, both within Europe, the US, the former Soviet Union and the wider world. I have found these interests to be extremely helpful when studying literature, ocieties and cultures during my education, as they enable one to understand the underlying meaning of texts which are at times hidden, or to place such texts in their broader context. During my education I have closely studied the evolution of the treatment of women in both France and Russia. It seems natural for me to advance as a thesis proposal comparative research into the influence of French and American 20th Century literature on the condition of women in France and the US, and to determine the impact that this had on other groups of society. This topic would allow me to examine issues ranging from personal and group identities to politics and philosophy. I will also be able to bring into such research my own background, as I have also studied extensively Russian authors like Chekhov who also focus on these issues in plays like â€Å"Three Sisters† or â€Å"Uncle Vanya†. I take a great interest in research work, may it be for my courses at university or during my internship in New Orleans, and find it both challenging and extremely rewarding. I have always wanted o graduate from such a prominent institution as Tulane University, which has a well- deserved reputation for excellence. More specifically, study in New Orleans, with Ph. D. in French Studies from Tulane University would constitute both a highly beneficial experience for me and an additional step towards becoming an expert in French literary culture and thought, possibly working in the academic field or within the broader intellectual community. ‘ am motivated and extremely hard working, and would relish the opportunity to study at your institution. I am grateful for your consideration.